商贸英语|商业计划书：概述

一份好的商业计划书能帮助创业人士对自己所创立的企业、所面对的市场与潜在的风险等做出明确的剖析和判断。今天大家就来学习一下商业计划书的概述怎么样写。

第一讲：概述

概述是整个商业计划的第一部分，等于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。

概述应包含的基本内容有：

企业的宗旨，比如：

In 2007, ABC Corporation was created to...

Now, ABC Corporation is at a point where

背景介绍，比如：

For many years people have

The condition of the industry today is such that

商品或服务及市场角逐状况，比如：

We have just completed the development of S30 a novel and proprietary^{1 construction tool compared to competitive products, our S30 can}

企业目的，比如：

Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we

管理团队和管理组织，比如：

Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing^{2 with}

市场方案，比如：

The fundamental thrust of our marketing strategy consists of

财务情况和计划，比如：

In 5 years we will have and our investors^{3 will be able to}

结论，比如：

ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the